Navigating culturally distant markets can feel like a tightrope. Many brands often grapple with the question: How transparent should we be? While transparency seems like an obvious virtue, in the world of business strategy (especially when it comes to negotiations), exposing too much too soon can be perceived as a weakness.

No matter if you're tuning in to a creative, a savvy business mind, or a marketing maestro, many of the influential voices of recent decades, from creative moguls like Virgil Abloh and Kanye West to top-notch voices from the music field like Rick Rubin or strategic thinkers such as Simon Sinek, all, at some point, weave their narratives around three powerhouse concepts…